Audience-Centered Messaging in Combatting Health Misinformation | Ann Horton | VerityTimes Convo

To effectively combat health misinformation, it's essential to tailor messages to the specific needs, beliefs, and concerns of the target audience.


10/12/20231 min read

Audience-centered messaging is a crucial approach in combatting health misinformation. In a world where misinformation spreads rapidly through social media and other online channels, it has become essential to tailor health messaging to meet the target audience's specific needs, concerns, and information-seeking behaviors.

We interviewed Ann Horton to speak on "Audience-Centered Messaging in Combatting Health Misinformation." In this interview, she shared insights on effective, audience-centered messaging that helps combat health misinformation and empower individuals to make informed decisions about their health.

About Ann:

Ann Horton is a healthcare and health communication expert with over 20 years under her belt. She is currently the president of Collaboration Communication, LLC, an organization providing communication support to government and non-profit organizations, including healthcare practice. Her expertise has been sought after by prestigious organizations, including The World Bank, Agency for Healthcare Research and Quality, National Heart, Lung, and Blood Institute, National Cancer Institute, Adventist HealthCare, among others. Ann Horton continues to be a driving force in the field of healthcare communication and administration.